The Wednesday Wire
Issue of , from Florida Professionals Association
You're Leaving Value on the TableMost business owners are leaving value on the table and don't even know it. Profit that quietly slips through the cracks....

You're Leaving Value on the Table
Most business owners are leaving value on the table and don't even know it. Profit that quietly slips through the cracks. Recognition they've already earned but never claimed.
Neither one is a skills problem. It's about knowing what to hold on to and how to be seen for it. That's the thread running through this year's speaker lineup, and it's exactly where two of our PIP26 speakers come in.
Today we start introducing the stage, beginning with two women who tackle both sides of that equation.
"The money and the credibility are already there. It's time to capture both."
To your success,
Andy & Vanessa Rodriguez
Co-Founders, Florida Professionals Association
The fastest way to stop being a secret is to be in the room. Thursday at 8:30 we connect business owners across the state, swap referrals, and put faces to names. Bring your introduction and see who you click with!


Two weeks left to lock in your pass!
Professionals in Paradise brings statewide business owners and professionals together for sessions you can use right away, from AI and digital marketing to personal branding and messaging, profitability analysis, AEO versus SEO, and accessing business capital. Real strategy, real connection, all in one place.
For businesses considering a sponsorship, select levels include a speaking spotlight on stage plus a full-access pass!

Want to see what being seen by the right people actually feels like? Take 30 days on us. Your business-level trial opens the private chat, the community, and every Thursday Zoom, with no pressure and nothing to cancel if it isn't a fit.
Michelle Jacobik
Profitability Strategist / Author / Speaker
MichelleJacobik.com
We're so glad to welcome Michelle back to the stage!
A business profitability strategist with three decades in the trenches, including building a multi-million-dollar agency of her own, she teaches from real experience, not theory. Her session, Profitability by Design: Elevating Your Business to Support Your Next Level, digs into why so many owners feel overworked and underpaid despite solid revenue. Through a hands-on exercise, she'll help you spot the gap between what you bring in and what you actually keep, pin down what you should truly be earning, and build a business that funds the life you want, not just the bills.
Expect a real mindset shift and a clear path from guesswork to steady, confident profit.

Lorrie Thomas-Ross
CEO/ Marketing Strategist / Speaker
WebMarketingTherapy.com
You met her company last week. Now meet the founder.
Lorrie is a marketing strategist, speaker, and advisor, the mind behind Web Marketing Therapy® and the MARKEDING® approach, which trades stress, hype, and overwhelm for clarity, ethics, and real results. Her session, Leverage Your Expertise to Achieve Authority Status, answers the exact question this issue opened with: why do some experts get recognized while others with the same skills stay invisible? You'll walk away knowing how to position what you know, create content that matters, and use digital tools to build visibility, credibility, and momentum.
Last year she sat on a panel. This year she has the stage. That's the FPA story in motion.

July 31 | 4:30 – 7:30 PM | Professionals in Paradise Conference
If you're not joining for the full conference but want a room full of professionals to meet you, The Business Showcase on July 31 from 4:30 to 7:30 PM is your night. Open to Orlando-area business owners, come for one evening and endless possibilities!
Exhibitor Tables are $250
Attendee Special is $150.
Tables are limited - reserve your table today.

Membership is where you stop being a secret. The private chat, the statewide referral network, the Thursday Zooms, the AI coaching tools, and a profile that helps the right people find you. Show up, get known, and watch the relationships go to work. The 30-day trial is the easy way in.
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