February 2025

As trust in traditional search engines declines and professionals seek more authentic sources of information, community-driven networks are becoming essential. A recent survey reveals that more people are turning away from Google and relying on trusted communities for insights and connections. This shift highlights the growing importance of professional organizations like the Florida Professionals Association (FPA), where members gain access to reliable knowledge, meaningful networking, and industry support. Now more than ever, building real relationships within a trusted community is key to professional success.